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Richard Riccelli, Inc. |
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Direct Response Advertising for |
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Dear Reader, Where do publishers and circulation directors find great subscription ideas? Involving copy? Exciting designs? Fresh and effective creative? Many start here. I write and design the direct response advertising magazines, newspapers, and newsletters use to find, land, and keep subscribers. What outsiders call “junk mail” and – if I do my job well – what clients call “our control.” If you’re in the business of selling subscriptions, there’s lots here for you. Samples to view. A list of current and former clients. Articles with free advice. A bit about me. My rates. And how to get a no-cost, no-obligation proposal. Whether you’re planning a launch, need to beat your control, or want to build your brand from the subscription side – and whether it’s direct mail or e-mail, broadcasts or blogs, from newsstands or websites – you are cordially invited to discover some truly new and different ideas in circulation. Welcome and thank you for visiting, |
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"You don’t ‘hire’ them,” said the circulation manager of a major national science magazine. “They decide whether they want to be hired.” Which means circulation managers are always hunting for breakthrough packages from up-and-coming creatives ready to challenge the big guys. They’re looking for talents like Richard Riccelli. And Riccelli is looking for them. “I figured the best way to be ‘discovered’ was to beat a few of their controls,” Riccelli said. “Response gets response.” From “He May Already Be A Winner” by Rob Charm |
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