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Richard Riccelli, Inc. |
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Direct Response Advertising for |
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Gathering information about the professional lives of likely readers led me to an Association of Fundraising Professionals conference in Boston. The session I sat in on soon had me steaming as a vendor-dominated presentation featuring dubious “available-from-us” solutions proffered myth after mistake in the guise of a seminar on how to raise money through the mail. Because I was there to observe and not participate, I sat silent but seething — spoiling to challenge what was being asserted as expertise to an attentive and grateful group who had no reason to doubt, but every reason to shun, the advice. Fortunately, Letters Change Lives has been a more positive response than anything I would have sputtered in anger that day. And an experience more instructive than I could know at the time. **a superb resource for nonprofit directors and their staff—and less than 25¢ a day. Free trial »
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These efforts can be direct mail or e-mail, print ads or online campaigns. And they are provided in a way that teaches how to create “letters that change lives” so pro bono clients will not need my skills more than once. I am happy to assist all kinds of groups, located anywhere in the United States, but my bias favors local over national, small over large, apolitical over partisan, and direct over umbrella charities. The following links are regrettable, all-too-frequent reminders of why this work is necessary. Aquarium posts loss |
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PRO BONO |
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