Richard Riccelli, Inc.
23 Charlotte Street
Charleston, SC 29403

T:843 727 0183
F:843 727 0184

Direct Response Advertising for
Creative Subscription Marketing

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The Advocate
New business
direct mail package

Key idea
Showing the national gay and lesbian newsweekly on the front of the carrier envelope without “outing” any potential subscribers


HOME

ISSUE ONE

CLIENTS

15 Favorites
> Economist
> Games
> Inc.
> New Republic
> Charisma
> CIO
> NY Review
> Advocate
> Am. Heritage
> Shift
> U. S. News
> McCall’s
> Self Healing
> Zigzag
> Am. Thunder

15 Formats
> Banners
> HTML E-mail
> Landing Page
> Microsite
> Voucher
> Postcard
> Std. No. 10
> Classic 6 x 9
> Magalog
> Self-mailer
> Blow-in Card
> Wrap
> Space Ad
> Launch
> Dry Test

OPEN LETTERS

ABOUT RICHARD

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