Richard Riccelli, Inc.
23 Charlotte Street
Charleston, SC 29403

T:843 727 0183
F:843 727 0184

Direct Response Advertising for
Creative Subscription Marketing

Locate Us
Contact Us

Double Postcards
New business direct mail for consumer publications

Games (top)
Key idea
Create involvement devices that make a game of subscribing

GQ (middle)
Key idea
Present half price / hard offer in vernacular of retail savings / free issues

American Health for Women (bottom)
Key idea
Exclusive, invitation-only offer demonstrating new editorial mission

HOME

ISSUE ONE

CLIENTS

PROOF BOOK

15 Favorites
> Economist
> Games
> Inc.
> New Republic
> Charisma
> CIO
> NY Review
> Advocate
> Am. Heritage
> Shift
> U. S. News
> McCall’s
> Self Healing
> Zigzag
> Am. Thunder

15 Formats
> Banners
> HTML E-mail
> Landing Page
> Microsite
> Voucher
> Postcard
> Std. No. 10
> Classic 6 x 9
> Magalog
> Self-mailer
> Blow-in Card
> Wrap
> Space Ad
> Launch
> Dry Test

OPEN LETTERS

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