Richard Riccelli, Inc.
23 Charlotte Street
Charleston, SC 29403

T:843 727 0183
F:843 727 0184

Direct Response Advertising for
Creative Subscription Marketing

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Large Direct Mail Packages: $15,000-$25,000
6x9s / 9x12s / magalogs / typically includes large carrier, four-page letter, brochure, insert, order card, and reply envelope

Small Direct Mail Packages: $10,000-$15,000
No. 10s / monarchs / invitational / personalized / typically includes standard carrier, two-page letter, small brochure, buckslip, order card, and reply envelope

Format-Specific Packages: $7,500–$10,000
Vouchers / postcards / renewal, billing, gift series / typically includes pre-formatted, press-formed elements, telegraphic messages, express forms, bangtail envelopes, etc.

Print Promotions: $1,000–$10,000
Insert cards / magazine wraps and onserts / space advertising

Online Promotions: $1,000–$25,000
Text and HTML e-mail / banners / landing pages / blogs / microsites

Audio & Video Promotions: $1,000-$100,000
Short- and long-form radio, television, podcasts

Consultation: $265 hourly or fixed monthly retainer
Creative / marketing / modeling / onsite / multiple assignments

Proposals: Free!
Request a specific quote and view a typical proposal

“Seems expensive...”

Even though our rates include concepts, copy, design, and consults, we sometimes get that reaction. As you review our quotes, keep in mind our rates reflect the value of successful work for past clients more than what we might quote to you.

And know, too, that we are keenly interested in the kind of “they said it couldn’t be done” challenges that will help us attract other new clients.

So even if our rates seem off-puttingly high at first (or if they seem especially low) don’t hesitate to contact us. Advice is always friendly and free. And often what we ultimately quote might well be lower than what you see here.